A series of illustrations I created during lockdown.
News coverage
Campaign, The Drum, Evening Standard & many international media outlets!
Campaign also voted it one of the top 5 burger stunts of 2016.
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Brief
To create a tactical response for the Queen's 90th birthday and help drive buzz online as well as footfall in-store.
Idea
We gave one of Burger King's busiest restaurants a royal makeover to celebrate her majesty's birthday and put Burger at the heart of the conversation.
Results
'Burger Queen’ got widely mentioned by the press in the UK and beyond. The Telegraph, the Evening Standard, the Mail Online and 14 other traditional UK press outlets covered the activity. In addition, 27 online UK media and another 20 global media ranging from India to the US mentioned ‘Burger Queen’ delivering an astounding total of 394m impressions and more than £95,000 in advertising value equivalent.
Not bad for a project that cost Burger King a mere £10k.
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Credit
Creative // Jonathan Gaiger &F raser Nicholas
Creative Director // Darren Giles
I've been working on a side project, capturing the behind the scenes of a short film, SIREN.
In the form of stills as well filming a documentary, I wanted to tell the story of how this film was created - from script to sets.
The film itself is a sci-fi with a Bladerunner esque look and feel - out September 2018.
The images below are a taster of the stills. My documentary will be out at the same time as the film.
Brief
To promote Huawei’s new mobile offering, the P9, which boasts an amazing Dual Lens camera, co-engineered with Leica.
Idea
#DualLensDuel - Two photographers. One city
The Dual Lens Duel asks the question; Which is the truer form of photography, colour or black & white.
To answer this we pitted Instagram photographers Vincent Chapters and Mr Whisper against each other in the Edinburgh Fringe Festival for 48 hours. One shooting in monochrome black & white and the other in full glorious colourThe results were broadcast live on Instagram throughout the festival.
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Creative // Jonathan Sahin
Creative Director // Zak Loney
Design Director // Tom Haswell
Producer // Alison Cooper
Production agency // Fresh Film
Peace One Game
We challenged rival football fans to put their differences aside and settle their beef, with beef, in support of World Peace Day. With a van full of burgers, we set off to one of London's biggest derby matches. Our aim? To drive awareness of Burger King's support of Peace One Day: an organisation that campaigns for a single day of peace around the globe, enabling much-needed aid and support to reach places of conflict. What could possibly go wrong?
Creative: Jonathan Gaiger & Fraser Nicholas
Creative Director: Darren Giles
A few snaps during my travels.
Brief
Generate buzz and inspire Burger King's audience on social with the new 'Black Whopper' and exclusive Halloween range.
Idea
We helped inspire our audience during this creative day of crazy costumes with our very own wacky face painting that celebrated the new Halloween range.
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Credit
Creative // Jonathan Gaiger & Fraser Nicholas
Creative Director // Darren Giles
Designer // Dan Williams
Design Director // Tom Haswell
