Role: Creative (social content, social copy, digital banners)
ECD: Ben Clapp
Brief:
Highlight Sensodyne’s expertise and efficacy, even in the extreme.
Digital objective:
Brand story - To build interest and intrigue to watch the hero film; secondary objective is to communicate Sensodyne’s expertise and efficacy.
Engagement - Provide more information for people most engaged with our 60” story
All content was part of a global digital toolkit for markets to pick from. My role was to come up with engaging content to bring the idea to life on social and digital.
Hero Film:
Trailer:
Facebook Canvas:
Dynamic MPU Banners:
Microsite: