Brief: Create tactical paid social content ads to generates awareness of Costa’s new Spiced Latte during the winter months. Exclusively in Shell garages.
Solution: We had to use a limited amount of specific assets, while trying to make it look new. So, I came up with a sensory autumn experience using ASMR style sound design to bring the warm feeling of the latte to life - all combined with a visual style that really captured the warmth of it all.
Example in-feed content:
Creative // Jonathan Gaiger
Producer // Poppy Tullo