Brief
To drive awareness of Google Play's exclusive music tracks for particular artists during the BRIT awards.
Content
We set up a 'war room' to create reactive GIFs on Twitter during the BRIT awards for the performing artists. The content was also quickly turned into pre-rolls on YouTube and collectively directed our audience to the tracks.
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Credit
Creative team // Jonathan Gaiger & Fraser Nicholas
Creative Director // Zak Loney
Design Director // Ben Richardson