Problem:
Traditional fairy tales often have stereotypical characters and do not reflect the twenty-first century. We also know that parents won’t let their children play with toys if they feel the brand isn’t inclusive and doesn’t represent their family.
Solution:
Fairy Tales, Rebuilt
So, we’ll rebuild these fairy tales in serialised episodes to tell them how they should be told – using kids' creativity. Creativity without any preconceptions. They simply want to play.
Episode 1 - Little Red Riding Hood
Episode 2 - Hansel & Gretel
Episode 3 - Goldilocks & the Three Bears