Brief
Generate content to drive awareness of the new Burger King 'Winter Wonderland' product range on social during the festive season.
Idea
Throughout the winter months, our ‘now crowd’ millennials love to show off their individuality through eye-shocking christmas knitwear. The once comical Christmas jumpers are now the must have item for every young fashionista.
To capitalise on this, we designed and made a range of limited edition Winter Whopperland knitwear to engage our audience in a festive tradition we know they love.
Credit
Creative // Jonathan Gaiger & Fraser Nicholas
Creative Director // Darren Giles
Designer // Dan Williams
Design Director // Tom Haswell