Roel: Creative lead (concept, art direction & copy)

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Brief: Create tactical paid social content ads to generates awareness of Costa’s new Spiced Latte during the winter months. Exclusively in Shell garages.

Solution: We had to use a limited amount of specific assets, while trying to make it look new. So, I came up with a sensory autumn experience using ASMR style sound design to bring the warm feeling of the latte to life - all combined with a visual style that really captured the warmth of it all.

Example in-feed content:

Creative // Jonathan Gaiger

Producer // Poppy Tullo