Brief
Increase brand visibility within social conversations around the football finals season
Strategy:
The content strategy was focussed around two pillars: support your team' and 'game time'. 'Support your team' aimed to win with relevance and build credibility with fans, whilst the 'game time' pillar drove broader appeal and to show the social snacking occasion with Pringles.
The series of content was used in 14 European markets in both video and static formats:
The idea resembles the start of the match, when players come out of the 'tunnel' and everyone is excited and apprehensive about the game. The stop motion video uses paper clips to make the chips stand!
This video simply plays on perspective, lifting up the the Pringles can from the middle of the pitch.