Role: Lead creative working with Snap team
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Insight:
During these uncertain times, where the Covid pandemic is still affecting most countries around the world, friends and families are still unable to physically be with one another.
Idea:
LEGO partnered with Snapchat to create the world’s first Connected Lens, which allows users to build a Lego set in augmented reality together, whether that’s in the same room or through the internet from around the world.
Explainer video (presented during Snap’s 2020 virtual summit):
