Creatives: Jonathan Sahin (Conceptual + art director), Geggs Abbott

Creative strategist: Gemma Albin

Producer: Geggs Abbott

Production house: We Are Social Studios

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Idea

We created a series that anchors to the brand platform and its values, giving us the opportunity to recruit low/no affinity audiences and pulling them further into the LEGO ecosystem.

In each episode, we brought a world-class creator and kids together to build something spectacular.

Episode 1 - Alexa Meade

We invited artist Alexa Meade, famous for her play on perspective, to team up with kids to see how they could inspire each other. They combined the kids’ ideas with Alexa’s LEGO bricks to not only create a surreal masterpiece but also rebuild her approach to creating art in the process. The result? Re-building something truly unique.

Full video

Cut down

Episode 2 & 3 will be live soon…