Role in project: Lead creative (concept & production)

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Problem:

Traditional fairy tales often have stereotypical characters and do not reflect the twenty-first century. We also know that parents won’t let their children play with toys if they feel the brand isn’t inclusive and doesn’t represent their family.

Solution:

Fairy Tales, Rebuilt

So, we’ll rebuild these fairy tales in serialised episodes to tell them how they should be told – using kids' creativity. Creativity without any preconceptions. They simply want to play.

The long-form series received over 8m views, with 2m short-form views.

Episode 1 - Little Red Riding Hood

Episode 2 - Hansel & Gretel

Episode 3 - Goldilocks & the Three Bears