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Huawei P9 // #DualLensDuel

Brief

To promote Huawei’s new mobile offering, the P9, which boasts an amazing Dual Lens camera, co-engineered with Leica. 

Idea

#DualLensDuel - Two photographers. One city

The Dual Lens Duel asks the question; Which is the truer form of photography, colour or black & white.

To answer this we pitted Instagram photographers Vincent Chapters and Mr Whisper against each other in the Edinburgh Fringe Festival for 48 hours. One shooting in monochrome black & white and the other in full glorious colourThe results were broadcast live on Instagram throughout the festival.

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Creative // Jonathan Sahin

Creative Director // Zak Loney

Design Director // Tom Haswell

Producer // Alison Cooper

Production agency // Fresh Film

 We promoted the duel online and across Edinburgh with DOOH.
#DualLensDuel || @MrWhisper
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