Google Play // BRIT Awards

Brief

To drive awareness of Google Play's exclusive music tracks for particular artists during the BRIT awards.

Content

We set up a 'war room' to create reactive GIFs on Twitter during the BRIT awards for the performing artists. The content was also quickly turned into pre-rolls on YouTube and collectively directed our audience to the tracks.

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Credit

Creative team // Jonathan Gaiger & Fraser Nicholas

Creative Director // Zak Loney

Design Director // Ben Richardson

.@JustinBieber was on🔥 last night! Stream his live #BRITs banger for free #JustinBieberBRITs https://t.co/yF4ahQoZ3r pic.twitter.com/3wd8wbCNCX

— Google Play (@GooglePlay) February 25, 2016

The rise and rise of @LittleMix. Next stop? The @Brits. #LittleMixBrits #BRITs https://t.co/32rXqjKcZa pic.twitter.com/bRtWL0zO3Z

— Google Play (@GooglePlay) February 23, 2016

Would @JustinBieber like some mash with all those bangers? #BRITs #JustinBieberBRITs https://t.co/ttZm4jTonV pic.twitter.com/pUSU8czomM

— Google Play (@GooglePlay) February 23, 2016