Brief

Generate content to drive awareness of the new Burger King 'Winter Wonderland' product range on social during the festive season.

Idea

Throughout the winter months, our ‘now crowd’ millennials love to show off their individuality through eye-shocking christmas knitwear. The once comical Christmas jumpers are now the must have item for every young fashionista.

To capitalise on this, we designed and made a range of limited edition Winter Whopperland knitwear to engage our audience in a festive tradition we know they love.

Credit

Creative // Jonathan Sahin (AD) & Fraser Nicholas (Copy)

Creative Director // Darren Giles

Designer // Dan Williams

Design Director // Tom Haswell