Peace One Game
We challenged rival football fans to put their differences aside and settle their beef, with beef, in support of World Peace Day. With a van full of burgers, we set off to one of London's biggest derby matches. Our aim? To drive awareness of Burger King's support of Peace One Day: an organisation that campaigns for a single day of peace around the globe, enabling much-needed aid and support to reach places of conflict. What could possibly go wrong?
Creative: Jonathan Gaiger & Fraser Nicholas
Creative Director: Darren Giles